How Frankfurter Allgemeine Zeitung (FAZ.NET) Checks Online Content

Company Overview

FAZ.NET was founded in January 2001 as an online medium of Frankfurter Allgemeine Zeitung GmbH. Experienced online editorial staff reports in up-to-the-minute news, analyses, and background information from 6:00am to 2:00pm everyday. With more than 920,000 users, about 38Mio page impressions and 4.98Mio visits per month (according to IVW Nov. 2004) this news platform is one of the most respected and popular German news sites. Beside actual news www.faz.net also provides services including special reports, forums, mobile services, and the ability to personalize the home page. Since March 2002 FAZ.NET has been successfully using Paessler Site Inspector to simplify its daily work, including the development of new pages and the validation of advertising banners.

Customer Benefit

Using the Paessler Site Inspector FAZ.NET technicians save several hours per month. “Particularly as a news portal we place emphasis on clear up-to-the minute news”, says Hartmut Fleck, chief of project management FAZ.NET. “That’s why easy-to-use integrated tools that facilitate our job of creating, analysing, and testing websites are so important. Paessler Site Inspector meets all our requirements and we cannot imagine working without it anymore.”

Challenge

As an advertising medium FAZ.NET technicians have to check the IVW-tags (IVW is an approval given to companies regarding the distribution of advertising media) and dynamic banners of its own site on a daily basis. Since the users of this news portal expect up-to-the-minute news, new sites and content have to be created quickly Banners, HTTP headers, and hyperlinks must also be tested for validity as quickly as possible. Therefore, project management had to find a tool that could easily integrate with Internet Explorer and that included all analysis functions in one menu.

Solution Requirements

• Several analysis tools
• Cost-effectiveness
• Easy integration with Internet Explorer
• Usability

Solution

To ensure up-to-the-minute information posted on an easy-to-read, professional site which is also IVW-tested, FAZ.NET technicians must regularly check the pages for acting hyperlinks, validity of dynamic banners and other integrated HTML-codes. In addition, given tags must be added to every page in order to meet the technical requirements for IVW approval.
Paessler Site Inspector enables FAZ.NET technicians to view IVW tags, source codes, images, and stylesheets, and to test hyperlinks – all this with just one mouse click. By using the specific Site inspector functions of “Show images”, “Web Page Analyser”, and “Show Source based on DOM” they are able to get the job done.